"Everybody that has already made a movie in this space is anxious to make another one," Blumberg says.įameBit is also venturing into paid content, launching a talk show series called "FilterFreeTV" that will sell on iTunes for $1.99 per episode. Last year saw the success of similar films such as "Camp Takota," starring Grace Helbig, and "Expelled," starring Cameron Dallas. They won't be the first feature films starring YouTubers and they won't be the last, says Barry Blumberg, chief content officer for SMOSH backer Defy Media. With limited theatrical runs, both films are being made available online for $10 on Friday. Two movies starring YouTube sensations are debuting around VidCon, including "SMOSH: The Movie," featuring comedy duo Ian Hecox and Anthony Padilla, and "The Chosen," a horror flick featuring vlogger Kian Lawley. "We at least want you to have an educated estimate on what you should be charging," says Chad Sahley, the company's founder and CEO. It's based on existing deals and a creator's fan base and their level of engagement. Brands usually buy multiple videos in different genres, from reviews to funny skits, to see what fits.Īlso launching this week is an app called Social Bluebook, which benchmarks how much creators should ask for such digital promos, including on platforms like Instagram and Twitter. Kilar says paying creators more helps them make higher-quality videos, the same way subscription revenues help premium pay channels like HBO finance better TV shows.Įverything from "unboxing" videos of new gadgets and how-to videos that show off teeth-whitening products are providing YouTubers a solid revenue stream.įameBit, a Santa Monica startup, launched a marketplace last year where creators bid on the right to make brand-sponsored videos, and deals close for, on average, $500 per video, says Agnes Kozera, the company's co-founder and chief operating officer. Vessel, a video service launched in January by former Hulu CEO Jason Kilar, offers creators 15 percentage points more ad revenue share than YouTube, as well as 60 percent of the $3 per month fee from subscribers who want days-early access to videos before they show up elsewhere. Video-game streaming service Twitch already shares subscription revenue from followers with top gamers, and a site called YouNow allows online fans to give tips to talent with coins bought with real money in live stream forums. "We don't live in a world that is mutually exclusive."Ī panoply of ways to earn money outside of YouTube have recently emerged.įacebook announced this month that in the fall it would start sharing ad revenue with a select few creators like the NBA, Fox Sports and Funny or Die. Richer creators will "have more and better content to publish on YouTube," he says. Robert Kyncl, head of content and business operations at YouTube, welcomes the challenges to its online dominance, even if other platforms are enticing creators with better cuts of revenue. That will be a big topic of conversation at VidCon, the annual convention in Anaheim, California, that kicked off Thursday. With YouTube taking about a 45 percent cut of ad revenue from videos posted on the site, YouTubers and companies that manage them are hunting for new ways to make money from the audiences they've built on the platform. "If YouTube disappeared tomorrow, I want to know that I can go play shows, do podcasts and live without being dependent on one site or one app," she says. Tonjes grew her audience on YouTube, where she has amassed more than 210,000 followers since 2006.īut collecting a check from her cut of YouTube ad revenue is no longer her main source of income. Along with posting performance videos on YouTube, touring, selling songs on iTunes and "vlogging" (video blogging), Tonjes sits down twice a week with her roommate in Los Angeles to talk about "Adventures in Roommating." Nearly 100 online patrons donate a total of close to $700 per podcast, just to listen and maybe get a shout-out.
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